I’d told Steve I intended to reblog this. I wanted to wait until it could get some prime time and real estate on my page. This is fantastic information and a great start to what I hope is a comprehensive series on marketing. I’m still trying to wrap my head around marketing as a whole, and all of this information is incredibly helpful. Give it a look. Take notes. There are a lot of good books out there suffering under bad marketing. This is a step to fixing that.
Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.
Telling people that I work in online marketing typically induces one of two reactions in people. Either, “holy crap, how could you work in such a scummy, manipulative industry,” or “wow, marketing my work is so intimidating, where do I begin?”
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