So we got some rest, and boy did we need it. AwesomeCon 2019 was such a wonderful, huge event. As usual, I wanted to take a moment and give you some insight as to how things went.
Last year ended on a high note. We had always planned to slow way down this year to get life figured out and write some more books. The wonderful thing is I honestly thought, “Well that was just an amazing success, but no way do I do that sort of stuff again.”
Well, I didn’t. In terms of books sold, I did even better. I sold fifty one books! I don’t remember the count from Baltimore Comic Con, but I remember it being in the forties.
The first thing I need to do is praise God for such an amazing blessing! Through four years of work, I’m seeing progress in this business venture, and all things come through him.
The next thing I need to do is thank all of you! If you stopped by and picked up one (or a few) copies of my work, you’ve helped my dream come true. I hope you enjoy the stories. I hope reading them makes you that much more excited for the things I’m working on next.
So I won’t go over information he covered because I frankly want you to read his blog. But I do have some additional insights.
- How I measure “success.”
I ran into another author who was a bit upset that sales weren’t there. Now, some authors measure success in terms of profit. I’m not one of those. Even with multiple books, I still don’t have enough products to expect to actually profit. I “made” $289. That’s fantastic. It’s certainly way more than I normally make. It paid for my table ($273.35 for badges and table), but I spent $456.66 ordering books, so I actually lost $441.01. That might lead to a lot of sad faces and discouraged hopeful authors. First, AwesomeCon is a huge event with pretty expensive artist alley tables. I don’t go to AwesomeCon to make money. I got to AwesomeCon to have fun and meet people. I got to meet new readers who I hope will become loyal readers. My two of my three most loyal readers were all people I met at AwesomeCon. So yeah, I lost money up front, but those people buy my books I later release, even if they wait to do so at the next AwesomeCon.
So I told the author I mentioned above, “I already know I’m going to lose money here. I don’t count success by dollars made. I count it by books sold.” Fifty one is a new record. So I see this event as a huge success.
How could I have done better? Well, I’m still not used to having so many books. I ordered twenty copies of each of my longer works (Caught and The Journals of Bob Drifter), and I ordered thirty copies each of my shorter works (Repressed & Sojourn in Captivity (paperback) and The Power of Words). I only sold more than half of one of those. So I just ordered too many books. If I’d only ordered half of those numbers, I still would have lost $213 (or so), but that’s expected at an event where I still have a very limited number of things for people to buy. This is something I’m going to try to adjust. At Shore Leave, I intend to sell prints as well. It’s a low-up-front cost item that will help me diversify what people can come to my table to purchase. I’ll also be able to bundle them and increase deals for potential customers.
Now, Shore Leave is much less expensive to attend. I clearly don’t need to order more books. I took that money I earned from AwesomeCon to pay for my table. If I sell all of those books, I’ll make back that table. Mathematically, I will still have lost $100-something, but I’ll have that many more books out there for people to read, (hopefully) enjoy, (hopefully) review, and (hopefully) recommend to a friend.
2. Try new things:
As I mentioned above, I’m always looking to try new things. My biggest mission is to provide low-cost (both to me and the potential customer) products to purchase. Bookmarks did not work. They make great hand outs, but people just don’t want to pay for those. So I looked around and realized that there are a lot of artists in artist alley (go figure). So the new plan is to commission art based on my books to sell prints of at conventions. I don’t expect to do as well as people who sell cool pictures of trademarked characters, but I’m not touching that. But if someone looks at a really awesome picture of Caden or Elele, they may want to buy it. They may want to know about the character. This may work; it may not work at all. The point is you have to diversify your options. Not everyone reads. Most people who go to conventions buy art from someone. Why not art based on my books? Plus, it gets Carlos and Collin some attention. Also, I’m sharing profits with them so I don’t pay up front. It’s a risk on their end, but it’s an investment of time for the potential to profit money.
3. Sharing is great!
I’ve shared a table before, but I didn’t know how to do it. I’d read both of Andrew’s books (I shared a table with him a few times), but he’d only read one of mine. Also, we thought of our one table as two tables rather than thinking of the table as ours. This might have been something I did wrong. I’m not saying we didn’t try to help each other out, but we were still pitching our stuff more individually. Steve knew all my pitches for all my books. He understood my work, and he knew how I was marketing. We talked before hand. We also pitched what was right for the reader. If someone said they liked traditional fantasy, I put Steve’s book in his hand. Steve must have sold at least three of my books. I might have sold as many of his. We amplified one another. Now, Andrew is wonderful, and he worked hard for each other. I just lacked the understanding of how sharing a table really works. This is something I really want to continue to try. It brings the up-front costs down for each of us, and it really works when you’re selling the books people want. In fact, during AwesomeCon, I actually told a reader I probably don’t have a books she likes (she’s a fan of Terry Pratchett). I directed her straight to Andrew’s work. I told her, you’ll love him.
So those are a few insights. Ultimately, I couldn’t be happier. It took Julie and I a week to recover. We were so exhausted, but we had so much fun.
If you were one of the people I met at the event, thank you so much for giving our work a try. We truly hope you enjoy the books.
Thanks for reading,