Marketing has always been something I feel is a great weakness of mine. I read a blog here and there. I wander around YouTube searching for guidance. A while back I stumbled upon Kindlepreneur.
I watched a few videos, and what I appreciated was the articulate discussion about how Amazon Marketing Services works. Then I learned about the site’s free course. I figured, what could it hurt?
It starts out super basic, even I understood the first videos, maybe even the first two lessons. Then I started getting clear instruction with actionable guidance. Yes, they do a lot to push KDP Rocket, but I’m actually very interested in using that program as well. Even aside from the KDP Rocket info, I still received information.
But what were the results?
Well, From Aug. 10 to Sept. 27 (48 days), I had 57 clicks costing me $5.67 with no sales to show for it. Now, six bucks isn’t a lot of money, but the no sales isn’t what I wanted.
I started the course Sept. 28. From then until Nov. 7 (41 days), I have 56 clicks costing me $9.21 but earning me $3.98 in orders. Sales and orders aren’t the same. That four bucks is what the customer spent. Given that I had a 99 cent deal going, I didn’t make much.
However, when you look closely at the progress, I feel as though there are a lot of positives. First, I have a 200% increase in orders. I have just about the same number of clicks, and I’m only paying about three dollars more. I also have some KU pages read since then (183). I’m still learning, and I’m still compiling data.
I can’t stress enough how good this makes me feel to see actual purchases. I’m refining and investigating. Also, AMS seems to be making a concerted effort to make it harder and harder to tweak your campaigns. But the information I have now gives me great optimism about navigating those waters. As soon as I can save up the money, I intend to purchase KDP rocket to see how it can help me even more.
So given that I at least feel this has improved my efforts, I felt now was a great time to share this information and that course. It’s a tad outdated, but it still helped me, and if you’re hating sales, I think it can help you.
Thanks for reading,