I’m honestly just watching Kurt Hugo Schneider videos, and in a few, he “writes” a song for a popular singer. My wife and I frequently dance to his writing of an “Ed Sheeran” song. What he does is look for elements common to the performer, and that got me thinking about my brand.
So branding is an interesting concept. Some writers brand by genre. This guy may write horror while that guy writes romance. If you like the genre, a certain author will fill that need. I’ve had dear friends talk to me on occasion about how often I jump around. Honestly, I don’t have the first clue how to hold still. I can’t even type a blog like Thumper talking about the forest with Bambi.
That hurts some authors. I would probably be more successful more quickly (an important combination of words) if I stuck with one genre. Readers like to know what they’re going to get when they buy a book.
So if I don’t stay in one genre, what is my brand? What do people who buy my book get?
Please allow me to offer you a list.
Characters you connect with: If you read the first ten pages of one of my books, and you don’t feel an immediate connection to the characters you’re reading about, I’ve failed, and you probably won’t enjoy the story. I want people who buy my books to fall in love (or completely hate) the characters. Here are some examples:
” … keeping me engaged with the plot and the characters with some mad skill.” — A review for Caught.
“Mr Weech does some good worldbuilding here and delivers lots of character development — not just with protagonist Bob Drifter, but with pretty much his entire cast.” — A review for An Unusual Occupation: Part One of The Journals of Bob Drifter.
“While each of the different POVs fascinated me, I found Bob’s voice to be distinctly enjoyable.” — Another review for An Unusual Occupation: Part One of The Journals of Bob Drifter.
“There is just an awful lot to like about Bob. He is a well-conceived, fully fleshed out character that you can’t help but admire and root for.” A review for The Journals of Bob Drifter.
Fast Pace: Even my longest book, The Journals of Bob Drifter, has a pace that moves. I typically write short chapters that let a reader feel like they’re flying through a book even if that book is 130,000 words. I want readers to feel like they’re on a roller coaster that set the world speed record. True, Bob evolves more slowly, but that evolution is spent building anticipation. This fast pace creates a story that’s hard to put down. Here are some examples:
“The story hits fast and you quickly are embroiled in a fast moving action sequence.” — A review for Sojourn in Captivity.
“Repressed was fast paced with nicely timed reveals.” — A review for Repressed.
Surprises: If you want at least one moment where your jaw drops, and you say, “WHAAAAAAAAAAT?” my books are for you. Honestly, I’m not sure which of my stories has the biggest surprise or plot twist. What I can say is that every time someone comes to me to talk to me about my book, they immediately comment about the surprise. Most reviews mention the end of my stories. Don’t believe me?
” … and the ending was good.” — A review for Stealing Freedom.
“The narrative direction this story goes (without giving anything away) is both surprising in the moment and completely logical in retrospect.” A review for Caught.
“Caught” is a thrilling psychological horror full of nightmares, gore, and unexpected plot twists. It keeps you guessing every step of the way.” “I can’t remember the last time any novel has surprised me. This shows a clever ingenuity that impressed me.” A review for Caught.
So there you have it. If you like fast-paced books with great characters and surprising twists, I’m your man. All of these were different reviews for different books from a number of different reviewers (though in honesty there are some repeat reviewers because they became return customers).
I hope this gives some of you who maybe haven’t tried my work a chance to see why you might be interested.
Thanks for reading,