Another convention has come and gone. Farpoint was a good time. I had a lot of fun. The kids were there again this time, and I got to hang out with my whole family. This really came in handy.
You see, the sales weren’t exactly what I’d hoped. I sold thirteen books. That’s fifteen less than MarsCon the month before, and no where near the 50 books an event I had last year.
So how do you deal with it? Well, first you keep your chin up. We authors have to have thick skin for so many reasons. You have up and down events and years, and you have to celebrate every high (even if it’s just one page read on KDP), and endure all the lows (sitting in a book store watching people pointedly turn away from you to avoid your pitch).
The next thing I do is try to see what might cause this issue. There are factors.
- This event didn’t exactly have a lot of foot traffic. There were several cool people. They were fun to talk to, but there just weren’t a metric ton. I’d be shocked if there were 4,000 people total in attendance. I don’t know the statistics, but that’s certainly how it felt.
- I didn’t have a new book. Sure, my Testimony is coming soon, but it’s not out, and Betrayed isn’t ready either (but it is getting close). I had a handful of people come up to me to tell me how much they loved one book or another. Those who didn’t already buy all my books picked something new up, but what did I have for those who already bought the books I’ve published? I think at least five people came buy looking for my newest book, and I didn’t have it. That’s on me.
- I’ve been to several Farpoints. I intend to be at more. But those people are pretty familiar with me. They’ve bought my books. You can oversaturate an area or a convention. This is one of the main reasons the wife and I are trying to expand where we go.
Silver lining: The wife is doing some amazing things. We had prints this time, and two of them sold. She also sold another 12 chibis! Seriously, those things are adorable! What that did is relieve some of the stress and financial burden from the lack of book sales. I honestly don’t know what I would have done if I didn’t have Julie and her art there.
There’s another con coming in a new area. Annapolis ComicCon is next, and that’s a new area with (hopefully) new readers. It’s a one day con that’s smaller, so I have to adjust my expectations accordingly. If I set fifteen books, a few chibis and a print or two, I’ll be pretty satisfied. I also have Four State ComicCon coming up next month too, so those are opportunities to turn the ship around and meet new readers.
I hope this information is helpful. Again, you have to always work to keep a positive mindset in this business. Things come and go, and it’s still fun to write books, and it’s even more fun when people stop by the table to tell you how much they enjoyed your stories.
Thanks for reading,