I think it was last week that I mentioned disappointment. Well I’m only 18 days into June and I’ve already met what I consider my current quota for the month. That got me to thinking about my current goal. Sure, I want to write more books, and I am. I’m just about six chapters from being done with Discovered. However, I’ve always had a pretty solid idea on where I was going, and I thought I’d share the math.
This all started when I started taking a more critical look at my AMS ads and what they were doing. I realized I can’t spend $200-plus dollars a month on ads that only get me 10 or so sales a month. That led me to the current plan to optimize my campaigns.
The general goals are to reduce campaign costs without losing too many sales. Then, once I become balanced, to increase both to become profitable.
What would that look like? Well, I went back about three months. I currently spend about $109 a month on marketing. In order for me to break even I’d have to sell about 60 books a month. That’s about eight times what I currently sell, so I obviously have to keep bringing down my costs. However, that gives me a definite target to work toward.
Obviously I can only do that one month at a time, working on my marketing, finding profitable keywords and eliminating money wasters.
It’s important to have goals in pretty much everything one does. Goals are what give people direction. They allow people to break those goals into smaller chunks.
For instance, I’ve already cut my cost per month in half. If I can do so again, and double my sales per month, I’d actually only be about $20 away from a break-even ACOS (average cost of sales percentage). Any author using AMS needs to work to get his ACOS to 70% or lower. The closer you are to 0%, the more you’re profiting per sale.
This 60-per-month goal feels every bit as ambitious as it seems challenging to reach, but it’s an important goal to have.