Greetings all,
It’s not that I haven’t been marketing. But sometimes you have to let the stew heat for a little while before you take a taste.
I suppose that’s an awful metaphor. I’ve been monitoring things since Amazon changed it’s policies. My sales (except for that beautiful Hazel) are down. The good news is my cost of marketing is down, but (understandably) so are my sales because my books aren’t getting the visibility they used to.
The knee jerk reaction would be to bump up my bids, but that would be a terrible idea. The simple, boring solution I intend to activate is just keep trusting the system that has seen improvement.
I don’t anticipate doing any work on Caught’s marketing. The content probably won’t allow it. So I’ll keep building on the others, and see if there is progress. I’ve also learned to track individual books. Caught used to be my best seller, and the policy change definitely impacted that. So I have to work more on each book and see if there’s improvement on each book.
So that’s the plan going forward. I won’t start on this until after the May 15, but starting then, I’ll look at the data and work on some more key words. I have at least three months of new data to look at, so that’s at least somewhere to start.
As always, I’ll keep you updated on how things are going.
Thanks for reading,
Matt
M.L.S. Weech 