Story Review: And Men Will Mine the Mountain for Our Souls by Seanan McGuire from Unfettered II

Story Review: And Men Will Mine the Mountain for Our Souls by Seanan McGuire from Unfettered II



Cover for Unfettered II taken from its Amazon buy page for review purposes under Fair Use doctrine.

Spoiler Free Summary:  And Men Will Mine the Mountain for Our Souls by Seanan McGuire is the third story in the Unfettered II Anthology. The princess and prince of dragons have seen the end of their world. The humans are coming, and there is no foretelling of how to prevent it. How will they face the end?

Character:  First off, I love dragons. I’m always attracted to tales of dragons, and the more human they seem, the better. The dragons here are absolutely sympathetic. I want to call them proactive, but that’s what bugged me about the story. This inevitable thing is coming, and it just, well, comes. I wanted there to be something to come of it, and I don’t feel I got that.   

Exposition: This was good. The point of view and the exposition did a great job of connecting me to the characters. That’s actually what made the ending so anticlimactic for me. 

Worldbuilding: I want to mention how impressive this was given the short nature of the story. The author crafts unique characters and lore into tight prose and structure. I was impressed by the author’s ability to do that. Usually, people sort of gloss over worldbuilding to account for short fiction. This story proves you don’t have to do that.

Image of the author was taken from her bio on her website for review purposes under Fair Use doctrine. 

Dialogue: The dialogue here was solid if not impressive. It was realistic and helped connect to the characters.

Description: This was good enough on my end if not what some people look for in fantasy. I could see the dragons and the scene. There could have been more senses activated, especially considering dragons were the viewpoint. 

Overall: This story sort of disappointed me. You see, it had a lot of great elements, but those elements lead to an unsurprising and, ultimately, unsatisfying conclusion.  If the characters gained something, or we had a pleasantly surprising ending where the characters found a clever answer, this would be an amazing story, but to see characters just sort of lament something and then watch it arrive made great elements a disappointing story.     

Thanks for reading



Heists and Headstones: Promoting A Friend’s New Story

Heists and Headstones: Promoting A Friend’s New Story

Greetings all,

eBook-Heists & Headstones COVERMost of you who follow my blog know that C.L. Schneider is a good friend of mine. She and J.R. Swiger have a new short story available for pre-order, and it’s only 99 cents!

Heists & Headstones pits a killer and a thief together in a cat and mouse heist story.

Here’s the blurb:

He steals. She kills. For years, they’ve played a game of cat and mouse, defined by an unspoken set of rules and infused by competition—and a dangerous attraction.

Raiza knows better than to trust a thief, especially one who comes bearing gifts in the middle of the night. But when Tanic shows up offering a truce, and an opportunity for coin, curiosity sets in. She’s learned the hard way that Tanic is never without an ace up his sleeve. This time, she has one, too. But in a game without end, it’s less about winning and more about who makes the better move. Will Raiza finally outfox her long-time thieving nemesis? Find out in this exciting tale of wits and blades, co-written by the author of The Crown of Stones Trilogy.

End Blurb.

This story is available for pre-order until Feb. 4. I haven’t read the story myself, but I know C.L.’s writing ability enough to know it’s worth a shot.

I just wanted to give a shout out to a friend. I hope you’ll give her book a try.

Thanks for reading,



Book Review: Pipe of Wings by Sarah K.L. Wilson

Book Review: Pipe of Wings by Sarah K.L. Wilson
The book’s cover image was taken from its Amazon buy page for review purposes.

Spoiler Free Summary:  Pipe of Wings by Sarah K.L. Wilson  is the fifteenth book in the Dragon School series.  Amel gets tricked into obeying her new prince. This new leader has her reaching out to old friends for aide. The mysterious pipe she’d found holds a secret that my prove to be a move valuable weapon than she imagined.

Character:  Right up front I need to state that this is Book 15 in a series that’s designed (based on my reading) to be read in order. On one hand, it’s unfair to judge on book in the middle of a series. On the other hand, most authors of a saga should realize that people are going to jump into their series in the middle, and those readers will need some help catching up. I’m not going to be too hard on Wilson, but it’s a challenge to get into a story when you came in on the 15th part. Why did I do this? Well, this book was a Book Cover of the Month winner back when I ran those brackets.  

That said: Amel is a sympathetic character. I’m fascinated by her disability (something about her leg, though I’m unclear what it is). As sympathetic as she is, she didn’t strike me as very proactive or competent. Now, this is YA fantasy, so there was bound to be a lot of decisions an older person like myself doesn’t necessarily feel were the best. Amel was interesting enough that if I had the time, I’d probably go back to book one and check things out, but she wasn’t so cool that I feel compelled to go back. For me, that’s telling. Heck, I didn’t even really know Amel’s name until the last third of the book. (I listened to the audio version, and she didn’t leave a lot of tags for readers to track who was who or even who was saying what.)

Exposition: Honestly, this might be the first book where I feel I didn’t get enough exposition. I was clueless through pretty much the whole book. Sure, I came in late, but readers who come in late don’t have a chance at gaining enough context to enjoy what might be an amazing story for those who started in book one. I think it’s a shame because every book should be an opportunity to invite readers to your other books.

Image of Sarah Wilson was taken from her Amazon author page for review purposes.

Worldbuilding:  The pipe was an interesting element as is the relationship between the dragons and their riders. I don’t understand it too well, but it was interested. I’ll assume the world, politics, and societal issues I was lost on in this book are a result in my ignorance.

Dialogue: This felt pretty rough. This doesn’t have anything at all to do with context or what book I was in. The conversations felt a bit formulaic. There were points of conflict that I felt deserved to be dealt with that were instead glazed over or even just ignored, which made the scene hard to believe.

Description:  This was very good. While I didn’t know who was who, I still saw and sensed a lot. I like picturing dragons of different colors flying around. This was easily the strongest area of the book for Wilson. One reason I’m not such a fan is probably because its best attribute is my least-favorite story element. That said, the worldbuilding and description in Dune were also amazing, and I didn’t very much care for that book either. Dune is mandatory reading for SCIFI fans and Wilson is a best seller. I wouldn’t let my singular opinion stop you from checking this series out, but I would strongly urge you that, to give it a fair shot, you start on book one.

Overall: While this is obviously part of a series, this book doesn’t provide any context or background to help readers starting in the middle. If you’re going to give this series a try, start at the first book. That may seem obvious, but some books do a fantastic job of helping the reader (or listener) catch up. The story is fast paced. The characters are hard to connect with, but the premise is very interesting. This series as a whole has a very interesting premise with a lead character with the opportunity to be inspirational.

Thanks for reading


Book Review: The Severed Realm by Michael G. Manning

Book Review: The Severed Realm by Michael G. Manning

The Severed Realm is the second book of The Riven Gates series, which is the fourth series in the Mageborn saga. My review for book one of this series is here. My review for the first the last book in the previous series is here. My review for the earliest series (Embers of Illeniel) is here.  My review for the central series (Mageborn) is here.

Cover image for this book was taken from its Amazon buy page for review purposes under fair use doctrine.

Spoiler Free Summary:  Mordecai is still reeling from the events of the previous books, and his enemies only press their advantage. When Mordecai missteps, his decisions get him imprisoned, and Rose Thornbear must risk everything and do anything to save him.

Character:  It would be fair to say Rose shines in this book. I probably would have liked for the sub-plot (obvious if you’ve been reading the whole series) had another book to develop, but Manning does make a reasonable effort to make it plausible if not believable. Mordecai doesn’t get much screen time, but the next generation of heroes really brought a smile to my face. They didn’t get as much screen time as I’d have wished, but they’re really coming into their own. I’m not actually a fan of political intrigue stories, so the fact that this held my attention is a testament to the characters and an example of why I love Manning’s work so much.

Exposition: This might have been a bit heavier than the last book, but that’s because this book is dominantly a political intrigue and mystery novel. You can’t have a novel of that sort without a higher-than-average amount of exposition. Someone may disagree with me on that, but when you’re talking about a mystery, eventually someone (Holmes) has to explain to someone (Watson) what the clues mean. So while there was more exposition than an average Manning story, I’d say this is actually better given the type of story he’s telling. The story never drags or gets bogged down.

Dialogue: Still Manning’s weakest area, Manning leans on this pretty hard to get his exposition across.  There’s one particularly lengthy discussion between Rose and another character that doesn’t work for me (spoilers). This weak area doesn’t bother me so much, but if when I groaned while reading this book, it was while reading dialogue.

Description:  This book carries on Manning’s typical amazing visuals and visceral settings. Honestly if you like worldbuilding and description, I’d recommend any of Manning’s books just to study these characteristics of a book.

Overall:  This book is a great addition to the series, and I think I like it even more than I did when I finished reading it three months ago. It’s exciting, and it has great drama. it sets up a lot of conflict. I will say that some of this is based on my optimistic belief that the next book will be much more action oriented. If the conflict teased in the first two books pays off in the next, I’ll be thrilled. As a stand-alone story, it’s a very good drama.

Thanks for reading


Book Review: Of Fire and Storm by D.G. Swank

Book Review: Of Fire and Storm by D.G. Swank


This image of the cover was taken from the book’s Amazon buy page for review purposes under Fair Use doctrine. 

Of Fire and Storm is the second book in D.G. Swank’s Piper Lancaster series.


Spoiler Free Summary: Piper is still new to the who demon slaying business, but the threats are still increasing more greatly. A mysterious threat is targeting young people who inevitably commit suicide. Things take a turn for the worse when one victim turns out to be connected to Piper. Her powers are growing, but someone she loves is going to betray her.

Character:  So this story is really closely patterned after Buffy. While I think the relationship is too close, I still like the feeling because I’m such a fan of Buffy.  It would be unfair to call Piper a Buffy ripoff. Sure, she’s a blonde-haired demon slayer, but Piper has enough unique traits. I’ll even admit that I’m such a fan of Buffy that I’m probably forcing the thoughts.  Piper is compassionate and driven. These traits make her easy to like. She’s a bit gullible if you ask me, but her sympathy and proactivity make her worth following.

Exposition: As the second book in a series, one has to expect some degree of exposition to help the readers along. However, this was pretty solid for me. I got the history when I needed it, and I got the story when I wanted it. I don’t feel like the story dragged down or went off the rails at any point.

Image of Swank was taken from her website for review purposes under Fair Use doctrine. 

Description:  I probably could have used a bit more description. There was enough to get the movie theatre in my head going, but it was a pretty small theatre, and they didn’t have dBox effects. The character description was better than the scenic description by far. But some of the environments felt a bit thin.

Overall: Though it rigidly holds to the Buffy template I’m certain inspired it, it is still entertaining. It’s got a few surprises amid some of the more predictable aspects. It’s not bad if you’re a fan of the genre. It’s a fun read that gives fans of the genre somewhere to go if they need a fix. While heavily inspired (in my opinion) by the aforementioned TV show, I wouldn’t go so far as to call it a cheap knock off. I think I enjoyed it as much as I did because of the blending of new aspects amid a familiar, well-loved story. If you miss Buffy, give this a read and see how you feel about it.

Thanks for reading


Betrayed: The Discovery Draft of Oneiros 2 Is Done!

Betrayed: The Discovery Draft of Oneiros 2 Is Done!

Greetings all,

caught-front-coverI’m happy to report that the discovery draft to Betrayed: Book Two of the Oneiros Log is finally finished!  I’m genuinely sorry for the delay on this project. Things got pushed around, and then some life stuff happened, and it just feels like I kept being pulled into other projects. I’m happy that part is done.

So what’s next? Well, Betrayed is gonna sit for a while. I can’t just jump into editing. I’m already too close to my own work, and if I don’t let a manuscript sit for a while, I tend to be blind to certain issues. I need to be objective when editing my work, and that means giving it some time.

While that goes on, the first thing I’m going to do is finish listening to the audio version of Sojourn in Captivity, which is going well. Courtney did some revisions, and now I need to just give everything a check to make sure it’s ready to go. I’m hoping to have that out in the world before I go to Shore Leave next month.

45003791_10156740898697460_7981328569286524928_nCollin is working pretty hard on Issue 2 of Hazel, and I’ll get the dialogue polished off for him when he needs. There’s some exciting news in that regard, but nothing is final yet, so I’m waiting until I have real facts rather than high hopes, but I am hopeful this project is progressing well.

I plan on doing the first draft of Betrayed starting in July. Yes, that’s a month away, and this book was supposed to be out last year, but a month is typically how long I let a project of that length sit. What that time will also let me do is outline Discovered: Book Three of the Oneiros Log.  Not only will getting that done mean the trilogy will be finished in time, it might help me reconsider certain things from this book.  There’s a huge gap between books one and two, but two and three are only a few weeks (or so) apart. Getting a good feel for the last book should help me make sure everything wraps up nicely.

Betrayed currently clocks in at 57,768 words. I think the gaps between writing and my own tendency to be a little lacking in description hurt me here.  The book should have been about 80,000 words. I know one character needs a bit more screen time, and I know I need some better description. So this revision will probably be a bit more work than the last few titles have been. The good news is the major framework is done, and I’m content with where the story is. Yes, it needs work, but I feel pretty confident that I know what I need to do.

I want to thank all of you for your patience in this. I’m so happy that I can write these stories and share them with people. I’d be lying if I said this book was anticipated, but I do know there are people waiting for this story, and I hope that Repressed did enough to tie you over. We’ll get Betrayed to you as soon as I can get it through the editorial process.

Thanks for reading,



Book Review: Mordecai by Michael G. Manning

Book Review: Mordecai by Michael G. Manning
This cover for Mordecai was taken from its Amazon buy page for review purposes under Fair Use doctrine. 

Mordecai is the first book of The Riven Gates series, which is the fourth series in the Mageborn saga. My review for the first the last book in the previous series is here. My review for the earliest series (Embers of Illeniel) is here.  My review for the central series (Mageborn) is here.

Spoiler Free Summary:  Mordecai has seen the passing of the Dark Gods. He’s saved Lothion, placed kings on thrones. His children have done similar things. However, now his past, and the past of the She’Har, are coming together to put him in a position he’s never been in. Tyrion, the progenitor of human mages and Mordecai’s distant ancestor, has returned to the flesh. The ancient enemy of the She’Har has also set it’s sites on Mordecai’s home. The ensuing conflict will cost Mordecai more than ever.

Character:  Mordecai is as wonderful as ever in this story. To me, this book sort of put the series back on track. Any series this large and this old is going to have ebbs and flows. While this book wasn’t as good as some others, it was one of the better ones in my opinion, and Mordecai’s story is why. I loved seeing Tyrion again, and most of the cast get’s some good screen time. The thing that has always elevated the series to me has been its characters, and they remain the driving force behind this outstanding saga.

Exposition: Previous books gave us the background and context we needed, so now we can get right into the drama and the action. Sure, I remember some scenes that might have slowed down a bit, but I’d say this was some of the better exposition I’ve seen in the series in a while.

Dialogue: I’ll admit that this is probably Manning’s weakest area. A lot of the dialogue feels like exposition sometimes. We get told things rather than listening to other characters talk. It’s not honestly such a problem. A lot of writers (including myself) tend to lean on this. So you’ll read conversations that feel more like plot outlines here or there, but it’s still conversational and engaging.

Description:  Any Manning book feels like watching a 3D film in iMAX. This story is no different.

Overall:  This book takes everything you know about Mordecai and his world and flips it on its head. Everything that’s been building for more than ten books comes to a satisfying climax in what’s only the start to what I hope is the most amazing series yet. I’m not going to pretend this is the best book, that right is still reserved for Betrayer’s Bane. However, this book was a shot of adrenaline after a more youth-reader-centered trilogy from the younger heroes in the story. I already think this series is better than the last, and it has potential to evolve into one that rivals the first (chronologically).

Thanks for reading


Book Review: Dream Student by J.J. DiBendetto

Book Review: Dream Student by J.J. DiBendetto

51xuNBe3IULSpolier Free Summary: Dream Student by J.J. DiBenedetto is a YA Romance Paranormal mystery novel about Sara Barnes, a med-school student who’s having strange dreams, some of which are horrifying.

She doesn’t think too much about them until she meets the boy of these dreams. Realizing he’s real, she pursues (aggressively) a relationship with him. However, if her romantic dreams are real, her horror comes back when she realizes her nightmares were also real. She chooses to use her dreams to learn who the killer is and help bring him to justice.

DISCLAIMER: J.J. is a friend and fellow author. I met him at AwesomeCon and he became a fan of my work. I think well of him, and bought his book because of the wonderful support and kindness he showed me. I assure you, the only “hookup” I gave was to buy the book based on that friendship. My opinions on his book are based solely on his book.

Character:  This is hot and cold for me. I think Sara’s a good character. Most who know me know I’m really not a fan of romance, and YA romance only amplifies that distaste. So if I read a book like that and don’t want to throw the main character out of a window, you can trust that fans of the genre will love it. The problems I have with the characters in this book are simply common problems I have with any character in a romance novel, or a YA novel; and when it’s a YA romance, well, God help me. I expected to have to slog through this book, but Dibenedetto’s Sara Barnes is a character worthy of a story. Sure, she jumps into some decisions that I sometimes struggle with, but I consider those hazard of the genre more than failures of the author.

Description: This was average if not more effective in the dream sequences. J.J. uses detail to highlight clues, and I found myself paying more attention to description than I normally do (which is not at all). He doesn’t beat you to death with description. He’s also more merciful with some of the scenes one would commonly see in a mystery novel, and I appreciated that. However, I understand others would not like that. I’m more of a fan of cut aways mid swing than I am watching the blades trace lines of blood along a subject. I advise readers of this review to take note and decide which person you are to determine what you’ll think of this technique.

Thanks for reading,


The Top 5 Most Awesome Heroes In Fantasy

The Top 5 Most Awesome Heroes In Fantasy

Greetings all,

So I was running dry on ideas. I’d been doing a lot of update posts and bracket posts, and I felt it was time to do something different. That got me thinking about one of my favorite reasons I read fantasy: the idea of “who would win in a fight?”

Therefore, I decided to do a “Top 5” list. What is this list based on? My opinion! It’s my list. I hope this post encourages healthy (kind-hearted) debate. It may even inspire a bracket.

What do I base my opinion on?

That’s a great question. The first is memorability. I’m going to provide the five characters who came to my mind. If I have to try to remember you, you clearly aren’t that powerful. The down side? I honestly haven’t read that much. Oh I read a lot, but there are books I haven’t read (again why I hope you lovely readers would be interested in enlightening a fan). So, you can also look at my “read” bookshelf on Goodreads to tell me if there’s someone in a book I read that you think would top any of these five. From there, it’s based on sheer power and capability.  Limitations are also factored. for instance, you won’t find an Aes Sedai on this list. All I’d have to do is not threaten them, and, though they could make life inconvenient, they couldn’t hurt me. The rest is just me thinking about what I’ve read about them doing and how impressive it is.

Now that the logistics are covered, let’s see who’s the top dog!

51yPTs-9jqL._SY346_#5: Ian Troy, The Crown of Stones  I honestly had a fight with myself about this.  Do I select the characters “at their most powerful” or their power level (or lack there of) at the end of the last book I read. Since most nerds like me will always argue fights on a “height-of-power” scale, I went with that as well. Ian begins the whole series with a display of power that would put any on this list on notice. Ian stops at number four because the crown serves as a weak point that could be exploited.  Since I have to take the character at the height of his power, I must also take him at the most dangerous of issues weaknesses too.  Ian could honestly destroy a world, but his power comes at the expense of the lives of others. This wouldn’t be a problem for a villain, but a former addict trying to protect life just wouldn’t consciously throw power around at the expense of (possibly) those he loves.

41kUPvqlguL #4: Gandalf, The Lord of the Rings: I honestly had a lot of trouble placing him. As one reads LotR, it’s easy to understand he has the potential to lay waste to a number of opponents. The thing is, we never really see him do much in the way of magic. We feel like he could, so I have him all the way up to number three just for that reason, but he never really displayed it. If someone said to drop him to 4 or even 5, I don’t know that I could argue, except that the guy seems so powerful.  Therefore, I met in the middle.  This ranking (I feel) gives the potential of his power respect while also taking into account how little power he actually used in the books.

51RphRxrZPL#3: Vin, Mistborn: I think she’d fall in this spot even without the “at her most powerful” rule. She wasn’t just powerful, she used that power in clever ways that made it pretty much unfair to fight her (unless you’re essentially a god). The events of the book take that seeming unfairness and make it down right laughable to think she couldn’t take out pretty much anyone. Allomancy is just an awesome power, and a full Mistborn is pretty much impossible to beat if you’re limited to a single power, but not if you’re using the One Power.

51-NVUtW9XL#2: Rand al’Thor, The Wheel of Time: The Dragon Reborn already has the strength to “break the world.” The One Power is such that some serious power get’s flung around. With this power, characters can make or flatten mountains. They can even use a weapon so great it erases one from existence (or even burns away parts of their life).  There are even ways to amplify that power! It’s honestly ridiculous when I think about it, but it’s so fun to read. While Rand could break a planet, he could make one, so he falls second to number one on the list.

516rFaN7djL#1: Harmony, The Cosmere: Sure, anyone who follows my blog knows Sanderson is my favorite author. But I dare you to point out a character who has god-power X 2. The Cosmere surrounds sixteen shards of what was once a whole. Each single shardholder is known as a god in their system. Harmony has two. Even Sanderson has said flatly that Harmony is the most powerful shard-holder for this reason. 2-4 could probably end a world, but Harmony could create one if he wanted. Some may argue limitations here, but only one shardholder to my knowledge is actually limited. Two were limited for reasons explained in the books. But, as far as I know, Harmony could do whatever he wanted, and no one could stop him. At his most powerful, there isn’t a fantasy hero (or even many villains) I can think of who could stop him.

So there’s my list! What do you think? Who would you add to the list of “most powerful”? Who would you rank higher than my guys? Do you think I got my list wrong? I want to hear it folks!

Thanks for reading,


A Guest Post from Steven D’Adamo! The Basics of PPC Marketing with Taboola

A Guest Post from Steven D’Adamo! The Basics of PPC Marketing with Taboola

Greetings All,

I’m super stoked about this post.  I’ve known Steven since I’ve started blogging, and I consider him a friend above all. I also consider him one of my top marketing mentors, so when he offered to create a post, I jumped at  the chance.  His book, The Warden of Everfeld: Memento, is out now, and I’ve already ordered my paperback version and added it to my impossible to whittle down TBR list on Goodreads.   So, if you’re like me, and you feel like marketing is a tough nut to crack, please see below.


When I tell people I used to use PPC marketing as part of my job, they give me funny looks. When I tell them that I am now using PPC marketing to promote my first novel, they’re downright flummoxed.

But Pay-Per-Click Marketing is really quite simple: you pay a particular service to feed your webpages, articles, or blogs to other content-driven websites, where they can be seen by a wider, more diverse audience. You then only pay the service provider when a user clicks on your headlines and visits your website.

In this post, I’ll provide a basic overview of how to create and manage a PPC campaign through Taboola.

Creating a Taboola Campaign

There are many PPC services, but I chose to use Taboola, because of the two PPC services I used at my former job – Taboola and Outbrain – I found that Taboola has a better user interface and can be done more cheaply than Outbrain.

Setting up a new campaign is fairly straightforward.

  1. In your Taboola dashboard, click Campaign Management on the left menu, and click New Campaign.
  2. Name your campaign. I use a simple convention: RSPC – Publish Announcement – Smartphone, so I can differentiate the website, content, and platform for the campaign right away.
  3. Select your timeframe. The shortest campaigns should be 10-14 days, but I think 4-6 weeks is optimal.
  4. Campaign Settings 1Select your targeting locations. Taboola lets you get into regions, cities, and even zip codes, but for most campaigns, you’ll want to stick with one country, like the US.
  5. Choose your platform: desktop, smartphone, or tablet. Some people like to include Tablet and Smartphone together, since these are both “mobile,” but I prefer to use each platform separately.
  6. Then, set your Cost Per Click bid and spending limit. You may have to start with a higher click rate, like $0.45-$0.50 per click, but Taboola lets you adjust this throughout the campaign. Your spending limit puts a monetary cap on your campaign, so you can plan the length and limit of your campaign based on your budget. 

Campaign Settings 2There are other settings you can use, but those are the primary ones you will want to consider.

Next, you’ll want to create your content by adding URLs for the webpage you want to promote. I highly recommend using only one URL per campaign. If you have multiple URLs to promote, set each one up in a distinct campaign. However, for each URL campaign, write 3-6 unique headlines. This will help you capture the widest audience for your content.

For my content, I chose to promote my blog post announcing the pre-order period for my novel:

Taboola Headlines

I used the above four headlines across three campaigns for Tablet, Desktop, and Smartphone, targeting the U.S. – basically casting a wide net just to gauge initial interest in my novel.

For the image, I asked my cover illustrator to provide me with a high-quality image of my full cover without any of the text – Taboola does not like text in images. I then tried to diversify my headlines between a few key themes:

  • Giving a quick tagline about the main characters
  • Announcing the publication date for a new novel
  • Presenting the reader with a question to make them curious
  • Enticing readers interested in world-building or fantasy universes

One or two of these headlines will certainly perform better over the others, but finding out which ones will tell me a lot about my target audience.

Here is how my campaigns did on the first day:

Taboola Campaign Comparison Day 1

Impressions tell me how many people saw my headline, while Clicks tell me how many of those Impressions actually clicked on my content. CTR, or Click-Through-Rate, is simply a ratio of clicks to impressions. Average CPC tells me about how much I’m spending per click on each campaign, and Spent gives the total dollar amount spent.

Now, a few notes on my actual results:

  • I received the fewest clicks (15) on my Desktop campaign, but spent the highest amount to get them ($7.50, tied with total Spent for Smartphone).
  • The CTR for Desktop is also a bit low – 0.03% (An average CTR is 0.03%-0.05%)
  • By contrast, my Smartphone campaigns received the most clicks (32), with the highest CTR (0.12%), and a high Spend ($7.50).
  • The Tablet campaign performed well, and still way better than Desktop.

Conclusion: I should consider re-allocating my budget away from the Desktop campaign, and toward the Smartphone and Tablet campaigns. These results are only from the first day, so I’ll wait another day or two before adjusting to see how things shake out over a longer period. A single day is really only a snapshot of my campaigns’ potential.

Next, I’ll want to see how my individual headlines are performing against each other. I already know that Smartphone and Tablet are doing well, so I’ll look at all of my headlines together to see which of the four stand out across all three campaigns.

Taboola Content Day 1

The above screen only shows eight of my 12 total headlines, but that’s okay. The other four have received 0 clicks so far. And, Taboola’s content algorithm promotes headlines that perform well, so these already have a head-start over the rest.

Now for some quick notes on my headline performance:

  • “What do honor and memory mean…” This is performing well across all platforms: 34 total clicks for an average CTR of 0.05%. The Desktop version may sink with its poor CTR of 0.02%, but this headline is a winner overall.
  • “Explore the Unique World…” is showing some potential, but it has a lot of catching up to do.
  • The other two headlines appear to be scrapping it out for second place.

Conclusion: I can already see that my top-performing headline is successful at drawing in readers, so I can consider using this one again for a later campaign.

The overall order and performance of these headlines will certainly change over the course of these campaigns, but I’m betting one of the current top three maintains its current dominance.

That’s all for now! I’ll keep an eye on each campaign’s performance over the next 10-14 days and decide then if I want to extend them. Visit Red String PaperCuts in a couple weeks for an update on how my PPC campaigns performed.