I spent nearly $200 U.S. for a little more than an hour-long conversation. That conversation was full of advice. I honestly believe a lot of it was good advice, but that’s not what I wanted.
I was coached to prep a Facebook Add campaign. The coach worked with me on my settings and audience. As with every FB campaign I’ve ever done, I had about 45 clicks; I spent $50, and didn’t have a single book sale.
This means I spent about $250 for an hour-long conversation, a few coaching sessions and absolutely no book sales.
So here’s my opinion on paying money for advice. First, the advice should be followed. I’m still working on a number of things the coach spoke with me about. (I’m not naming him because I truly think he tried to help me. I’m not angry with him, and I don’t want him to receive any bad publicity.) My time is super limited, so I have to prioritize it.
My problem is that man made his money. He’s about $100 or so richer. I’m about $100 or so poorer. He’s got what he wanted (money), and I’m still invisible to the world at large. I wanted someone to market my books, and what I got was advice about how to market my books. Again, the advice may or may not be solid. However, when I go to Burger King, I don’t want advice on how to make a burger; I want a freaking burger. When I go to a car dealership, I don’t want advice on how to make a car; I want a freaking car. When I got to a marketer, I don’t want marketing advice; I want someone to market my book.
I’m more than willing to either pay a flat fee for marketing efforts or share a portion of the profits of books sold, but I’m so tired of people making money from me, making me no promises, and ultimately not helping me sell a single book. I thought Reedsy would link me with a marketer who would take a fee, market my book, and that marketing would result in actual sales. What I got was more of the same I’ve gotten from all the other people who claimed they’d help me. They get their money, and I never hear from them again.
Case in point, I sent the coach a message telling him the adds netted zero sales. I’m out $50, and I have nothing to show for it. That $50 may not seem like much to some, but it’s a Christmas present for a member of my extended family. It’s a donation to my church. It’s a night out with my wife. It’s a portion of my life I invested on a dream. That $200 (roughly) I spent was even more significant. It’s a large portion of an edit on one of my books. It’s about a third to a fifth of a cover for a book. After a week, I have yet to hear back. No advice on where to go from there. No consolatory email. And why? What incentive does he have to so much as offer me a “sorry brah! That sucks!” He’s got his money.
Any marketing money I spend from here on out will go to marketing. If I hire a marketer, he or she won’t see a dime unless I actually sell a book. And if that’s not the way it works, I’ll continue to figure it out on my own. I dream of the day I can invest in other things. Maybe if marketing companies don’t work the way I want them too, I’ll start a new company where we only profit if you profit.
If any of you know of a company like this, please feel free to let me know about it in the comments below.
So yeah, this was a disappointment. My wife and I talked about this before we took this step. We had to be willing to basically blow this money. We hoped for the best, and it didn’t work out.
As sad as it makes me, I’m blessed to have had the funds to take this chance even if it netted me nothing. Sure, I lost out on a lot of other things I could have had (see above), but those aren’t things that we can’t recover from or save to do. It’s the immediacy of those things that are the root of my frustration at the moment.
I’m still undaunted. What I’ve essentially learned from this is never to give anyone money for advice. I get plenty of advice from people I know personally who actually want me to succeed. They don’t charge, and if what they say doesn’t work, I only lose what I gave on the actual effort.
I’m still working hard to get up to 100,000 impressions per year (by estimate, so 3,350 a day) on all of my titles. I’m pretty close. This requires a bunch of effort. I get one book to hit the mark, and then it slides a little. It’s way more observation and tweaking than I thought. I’ll make another post about how that’s going, but that is one step designed to get people to the Amazon buy page for a book. I might see an increase in clicks. (I hope to, and I have.) However, that doesn’t mean I’ll see an increase in conversions yet. (In fact, my sales are down.) There will be work to do once I meet this goal. Still, that’s for another post.
I strongly urge hopeful authors to learn from my lessons. First, you’re marketing platform should be rolling long before you release that first book. Second, don’t pay people for advice. Pay for actual services. Reedsy still has a few things I am interested in (book reviews), but those are actual services, so it’s an exchange I feel more confident about.
As always when I post a negative review, I urge you to take this with a grain of salt. There are so many other factors that can impact how these things go. Just because I’ve come to a decision on how I want to invest my money doesn’t mean you should do it my way. Yeah, be cautious. Make sure you know what the risks are. Don’t be overly optimistic of your results (both Amazon and FB have a company wide average conversion rate of around 10%).
My hope is this post gives you pause. But I don’t want it to be the sole opinion on which you base your decisions.
Thank you for reading,